A new month brings a new analytics report, and it's a great one:
Every record has been broken:
|Month||Page views||Visits||Visits/day||Unique visitors / month||Bounce rate||Pages / visit||Duration|
What has happened? Well, we are still experimenting with SEM, but we are now also benefitting from our SEO efforts, and we are slowly getting rid of broken links and "Page Not Found" problems. It now becomes increasingly more important to look at the bounce rate, the number of pages visited, and the average time spent on the site. I've added these numbers to the table.
For instance, in January, the bounce rate was 46.56%. Then it increased to 48.95% in February. In March, it dropped to 47.25% (which is a good thing). Having a hundred thousand visitors is great, but if they only look at one page, and then move on, those hundred thousand visitors aren't relevant. What counts, is the number of people staying on the site, and that number is currently quite OK for us.