Another year has passed, and it's high time we take a look at the stats of the iText web site. Let's start with the month of December:

Typically, we don't break any web site records in December because of the dip between Christmas and New Year, but all in all the numbers for December weren't bad. It wasn't the worst month of the year.

Month Page views Visits Visits/day Unique visitors/month
January 2016 378,381 125,716 4,055 66,100
February 2016 397,658 133,016 4,587 70,277
March 2016 441,774 149,283 4,816 78,105
April 2016 407,244 131,073 4,369 70,222
May 2016 442,446 141,620 4,568 76,025
June 2016 439,942 140,014 4,667 73,711
July 2016 394,225 130,367 4,205 68,198
August 2016 445,290 146,241 4,717 77,266
September 2016 453,447 145,624 4,854 76,770
October 2016 464,117 147,303 4,752 78,385
November 2016 510,954 155,384 5,179 82,698
December 2016 463,267 137,949 4,450 74,966

We might worry if we compare 2016 to 2015:

Comparing 2016 with 2015

2016 had one day extra, so I extended 2015 with one day (January 1st, 2016). This gives the following results:

  • There were 1.62% less sessions.
  • There were 0.16% less users (unique visitors).
  • There were 0.63% more page views.
  • 2.29% more pages were viewed during a session.
  • The session duration grew with 7.64%.
  • The bounce rate improved with 3.86%

Should we worry about the fall in sessions and unique visitors? Let's take a look at the graphical representation of the sessions throughout the year:

Comparing 2016 with 2015

We see that the orange line (2015) tops the blue line (2016) in the first half of the year. We completely rebuilt the web site in October 2016, and that had a negative impact on the number of sessions, number of users, and so on. We knew this would happen, and we took action to turn the tide. This effort was successful in the second half of 2016. The blue line tops the orange line in the second half of the year. Let's compare a number of days in the first half year with an equal number of days in the second half year in 2016:

Comparing first half of 2016 with second half

Comparing first half of 2016 with second half

Those numbers are more impressive:

  • A growth of 4.47% in sessions.
  • A growth of 4.70% in users (unique visitors).
  • There were 8.22% more page views.
  • 3.59% more pages were viewed during a session.
  • The session duration grew with 15.60%.
  • The bounce rate improved with 3.26%

If we really want to compare the new site to the old site, we have to compare 2016 to 2014.

Comparing 2016 with 2014

Comparing 2016 with 2014

The new site had more sessions and a longer session duration. The number of unique visitors and page views dropped, but given the growth between 16H1 and 16H2, I am confident that 2017 will show much more growth, and that we will break all the records we had in 2014, 2015, and 2016.