Vacation stats: GA vs Alexa

As predicted, the site statistics for July won't be as good as the statistics for June. This can be shown in a graphic comparing the first three weeks of July to three weeks in June:

You can clearly see the effect of the American National Holiday (4th of July); you can also see that nor the Flemish holiday (July 11), nor the Belgian National holiday (July 21) have any influence on the heartbeat of iText ;-)

These stats confirm my expectations. Many iText users all over the world are on vacation. (I'm not: my son is still recovering from surgery and I'm not taking any vacation this year.)

The Alexa stats however, contradict what Google Analytics —and my gut— are telling me:

If I'm to believe Alexa (I don't), the ranking has gone up in the past weeks and month. See the ranking of June:

Alexa also tells me the bounce rate is only 32% whereas Google Analytics tells me it's 41%. I like Alexa, because it allows me to compare with other sites, but unfortunately, after experimenting with Alexa for half a year, I must admit that Alexa isn't very accurate. It's fun, but one shouldn't put too much trust in it.

UPDATE: did I tell already you that my wife is smarter than me? When I showed her these stats, she explained: Alexa shows a better performance of because when compared to other sites, it loses less traffic during vacation periods. Other companies take a break in the Summer: they don't answer questions, they don't add new pages. You don't. That's why the Alexa ranking improves whereas the GA stats show less traffic. Could this be true?


See also Bruno's profile on Google+