When my first book was published, I enjoyed searching for "iText in Action" and I blogged about every site where it was mentioned. Now that there's a second edition, I no longer have time to do so. Fortunately, the marketing department at Manning allows sites to use excerpts from the book for blog —and other— posts, giving away a promotion code for a 40% deduction. And when they do so, they tweet about it:
If you know of other sites where the book is promoted, please let me know, and I'll write a short blog post about it.