Wow, the web site has broken all records in 2014, but before we dive into the numbers for the whole year, let's take a look at the heartbeat of the web site in December:
No surprises there: we clearly see the expected dip during the holidays.
We can add the final month to the overview table of all the months of 2014:
Now for the records:
Compared to 2013, we've had almost 19% more sessions, more than 9% more unique visitors, and more than 18% more page views.
We drive more users and more traffic to our site, but that also means that other metrics are slightly going down, although not dramatically. People consult 0.02 pages less per session (-0.68%), the duration of their visit went down with 3 seconds (-0.85%) and the bounce rate increased with 9.09%, which is normal when you succeed in getting more people to visit your site.
If we add the graph of the sessions from 2013 to the graph of the sessions in 2014, we see that something changed in May.
I have no idea what we've done to increase the number of sessions. We only hired a marketing manager in June. Many things have changed in the last couple of months. Next year, we'll have much more accurate statistics, so we're really looking forward to 2015.