Wow, the web site has broken all records in 2014, but before we dive into the numbers for the whole year, let's take a look at the heartbeat of the web site in December:

No surprises there: we clearly see the expected dip during the holidays.

We can add the final month to the overview table of all the months of 2014:

Month Page views Sessions Sessions/day Users/month
January 2014 461,462 128,391 4,142 75,623
February 2014 428,414 124,795 4,457 74,668
March 2014 483,414 139,614 4,503 82,471
April 2014 455,720 131,620 4,387 78,299
May 2014 469,527 148,838 4801 78,845
June 2014 444,755 141,760 4725 74,193
July 2014 463,345 146,043 4711 76,030
August 2014 419,042 129,959 4192 68,520
September 2014 447,727 142,364 4745 75,199
October 2014 459,073 146,394 4722 77,485
November 2014 453,935 145,359 4845 77,017
December 2014 414,219 133,439 4304 70,913

Now for the records:

Year Sessions User Page views
2011 680,775 1,272,966 4,605,163
2012 754,062 1,457,976 4,866,629
2013 759,278 1,393,882 4,570,108
2014 829,723 1,658,576 5,401,050

Compared to 2013, we've had almost 19% more sessions, more than 9% more unique visitors, and more than 18% more page views.

Comparing 2014 with 2013

We drive more users and more traffic to our site, but that also means that other metrics are slightly going down, although not dramatically. People consult 0.02 pages less per session (-0.68%), the duration of their visit went down with 3 seconds (-0.85%) and the bounce rate increased with 9.09%, which is normal when you succeed in getting more people to visit your site.

If we add the graph of the sessions from 2013 to the graph of the sessions in 2014, we see that something changed in May.

Comparing 2014 with 2013

I have no idea what we've done to increase the number of sessions. We only hired a marketing manager in June. Many things have changed in the last couple of months. Next year, we'll have much more accurate statistics, so we're really looking forward to 2015.