Google Analytics — July 2011

Last month, I wrote that I expected a couple of slow months for itextpdf.com. The stats for July confirm this.

Compared to other sites however, the number of visits during the Summer vacation period didn't drop dramatically:

In spite of a lower number of visits, the ranking of last month improved when compared to the ranking of June (and May, and April,...).
We still have an average of more than 3,000 visits a day:

Month Visits Visits/day Unique visitors/month
January 2011 93,064 3002 58,830
February 2011 91,997 3286 58,257
March 2011 107,237 3459 66,187
April 2011 95,005 3167 58,658
May 2011 110,308 3558 66,432
June 2011 101,433 3381 62,329
July 2011 95,960 3095 58,659

Let's take a look at the Summer period in 2010:

Month Visits Visits/day Unique visitors/month
June 2010 86,010 2,867 53,771
July 2010 81,370 2,624 51,436
August 2010 80,110 2,584 50,942
September 2010 87,645 2,921 56,026

Up until now, the itextpdf.com site has been regular as clockwork. If we can use this info to predict the stats for August, we may expect the number of visits and absolute visitors to drop a little bit more, after which they'll improve dramatically in September.

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